Content policy

Last updated 28 September 2026

Rules for press releases and sponsored placements ordered through WIRE.AD.

This policy applies to placements published on the media outlets in our network. Each placement identifies its paid status, attributes the buyer’s claims and follows the checks and correction rules below.

Every placement

• Is labelled Sponsored or Press release on the page.
• Carries rel="sponsored" on every outbound link.
• Includes the risk wording the product and the market require.
• Attributes the buyer's claims to the buyer.
• Stays live for the agreed term.
• Is corrected like editorial copy when facts change.

Issuer check

Before publication we check the company and its key claims: registration, licences, funding and partnerships. Claims we cannot confirm are cut or attributed to the company.

What we do not accept

• Gambling and betting.
• Payday loans, lending and "earning" apps.
• Unlicensed exchanges, brokers and signal groups.
• Investment schemes and guaranteed-return products.
• Token presales without an identifiable team.
• Adult content and pharmaceuticals.
• Anything that helps fake documents.
• Promotion aimed at a market where the issuer is not licensed or registered for what it promotes.

What we never sell

• Dofollow links or link schemes.
• Removal of the Sponsored or Press release label.
• Placements on Wikipedia.
• Guaranteed search rankings or mentions in AI answers.
• A position in rankings, comparisons or reference data.

Markets

We offer placements for international English, the United States, India, Indonesia, the Philippines, Pakistan and Latin America. Crypto and trading placements always carry the risk wording of the market where they run.

Questions

Ask through the rate-card request. See also the sponsored content policy.