Articles
What to know before you announce a launch, a listing or a round in crypto, fintech or AI.
Press release corrections: requests and verification
Request factual corrections with evidence, explain material changes and verify each affected public page.
Press release embargo checklist: agreement and timing
Agree the embargo time, confirm acceptance and prepare the public pages and evidence for a coordinated release.
How to improve brand visibility in AI search engines
Let AI crawlers in, earn third-party mentions, publish answer-first pages and measure how often AI answers name you.
How to write a crypto press release
Length and headline limits, a template, event checklists and the risk wording each market requires.
Crypto listing announcement checklist
How to separate a crypto listing decision from transfers, order-book opening and actual trading availability.
Funding announcement checklist: claims, filings and dates
A source-first checklist for announcing a funding round without turning a filing, target or quote into a stronger claim.
Press release source pack: substantiate every claim
Build a press release source pack that ties every material claim to current evidence, an owner and an approval.
Crypto partnership announcement checklist
Define each party's role, launch stage, evidence and disclosure before announcing a crypto partnership.
Fintech announcement brief: product, markets and proof
Prepare a fintech launch brief with verified product facts, availability, pricing and permission wording.
How to measure brand visibility in ChatGPT
A repeatable sheet for brand mentions, cited pages and visits, with clear limits for each measure.
Sponsored links in press releases: Google's rules
Paid press release links need qualification. Here is how sponsored and nofollow differ.
Do press releases show up in ChatGPT? Far less than in May
ChatGPT citations of the three big wires fell 45% to 77% from May to October 2026. Other tracked sites fell more.
Press Release Distribution Report: What to Verify
How to separate guaranteed placements, syndicated copies and earned coverage in a distribution report.
Do press releases help SEO? What links you really get
Wire links pass no ranking value. The payoff is earned coverage, brand searches and the page the release points to.
Signal Weekly: Google wants AI content fact-checked, the FCA opens its crypto window
Google wants AI content fact-checked, the FCA's crypto window is open, and AI citations halve within 11 days.
Two ways to read
Guides. How press distribution works and what it costs: prices by channel, what a placement includes, how pages get labeled and linked, and how AI answers pick their sources. Each guide ends with the questions to ask a seller before you pay.
Signal Weekly. Every Monday, the changes from the week before that affect your next announcement: search and AI answer updates, platform rules, and marketing regulation in the US, the UK and the EU. Each item says who it affects and what to do about it.
How we write
Articles come from the WIRE.AD editorial team. Every figure links to its source or says where it comes from, and the guides are reviewed every quarter, with a price history at the end of each one.