A crypto creator brief should define what the creator will show, which claims have evidence, where the content will appear and how the finished work may be reused. Agree those decisions before production, then review the published post against the approved version.
A product demonstration, a paid opinion and a company announcement give the audience different reasons to watch. Name the intended format in the order. A brief that asks for a tutorial should say which task the tutorial will complete and which environment the creator will use.
Define the demonstration
Start with an observable action. For a hypothetical wallet tutorial, that could be connecting a test account, selecting a supported network and showing where a transaction status appears. Use a test environment and sample data where appropriate, and identify them in the final content.
Give the creator the product version, access instructions, eligible markets and relevant documentation. Explain whether the feature is generally available, in preview or invitation-only. Keep private credentials out of the brief and use an authorized access process.
A proposed shot list could contain:
| Scene | Required information |
|---|---|
| Introduction | Product name, audience and commercial relationship |
| Setup | Product version, environment and prerequisites |
| Demonstration | The specific supported task and visible result |
| Limits | Eligibility, availability and important task constraints |
| Next action | Approved documentation or product destination |
This is an example production structure, not a claim that a particular product or creator arrangement exists.
Give claims an evidence owner
Prepare a short fact sheet alongside the creative brief. For every material statement, include a source URL, the relevant passage or record and the person responsible for confirming it.
Describe the demonstrated task narrowly. A successful example transaction cannot establish that a product is secure, reliable under all conditions or suitable for every user. Keep those broader claims out unless there is separate adequate evidence and the appropriate review.
The press release source pack provides a fuller claim record. For a launch involving a listing, use the listing announcement checklist to keep the exchange’s actions separate from the project’s statements.
Preserve the creator’s truthful account
The FTC’s Endorsement Guides FAQ says endorsements must reflect honest opinions and experience. A supplied script should not imply that a creator used a product or achieved a result when that did not happen.
Specify factual requirements and prohibited unsupported claims, while leaving room for an accurate description of what the creator actually observes. If the product cannot complete the planned demonstration, record that issue and revise the plan. A payment or deadline does not supply the missing result.
Keep investment language outside a practical product demonstration. A tutorial can explain a workflow without forecasting token value, promising returns or describing participation as risk-free.
Review disclosure in the viewing experience
Agree how the commercial relationship will be communicated in the video, post and any preview. The FTC’s Disclosures 101 guidance advises clear disclosure with the endorsement and explains that video disclosures should appear in the video itself.
Review the actual viewing experience, including muted playback and mobile display where relevant. Check the opening, caption, thumbnail and description separately. Platform settings can be part of the implementation, but the final presentation still needs review.
For a broader paid-content review, see the native advertising disclosure checklist. Applicable financial-promotion requirements need their own qualified review for the product, audience and market.
Agree the reuse rights
Publishing on a creator’s account and reusing the video in a brand advertisement are separate proposed uses. Put the intended uses into the agreement: account, format, territory, duration, editing permission, paid promotion, subtitles and excerpts. Record who clears music, stock material and other assets.
The U.S. Copyright Office explains that original photographs receive copyright protection when created and that the photographer is generally the initial owner, subject to exceptions such as qualifying works made for hire. Commissioning a shoot should therefore trigger a rights check, not an assumption of unrestricted ownership. See its photographer guidance.
If an asset uses CC BY 4.0, check its attribution, license-link and modification requirements. The license also warns that other rights may matter. Different licenses can impose different conditions; “Creative Commons” alone is an incomplete rights record.
Accept the actual publication
Keep the approved script, final export and published URL together. Check that the account, disclosure, product stage, destination link and agreed format match the order. Record corrections against the affected version.
For a video, open the public playback and inspect the complete sequence. A file delivered to the brand is evidence of production; the agreed public URL is evidence of publication. Track performance separately, using the metrics and reporting window agreed with the creator.
Sources and review date
Sources checked October 22, 2026. This guide explains procurement and review steps; the examples are hypothetical.