Guides
Practical guides for teams that announce launches, listings and funding rounds: prices, channels, labels and AI search.
Press release corrections: requests and verification
Request factual corrections with evidence, explain material changes and verify each affected public page.
Press release embargo checklist: agreement and timing
Agree the embargo time, confirm acceptance and prepare the public pages and evidence for a coordinated release.
How to improve brand visibility in AI search engines
Let AI crawlers in, earn third-party mentions, publish answer-first pages and measure how often AI answers name you.
How to write a crypto press release
Length and headline limits, a template, event checklists and the risk wording each market requires.
Crypto listing announcement checklist
How to separate a crypto listing decision from transfers, order-book opening and actual trading availability.
Funding announcement checklist: claims, filings and dates
A source-first checklist for announcing a funding round without turning a filing, target or quote into a stronger claim.
Press release source pack: substantiate every claim
Build a press release source pack that ties every material claim to current evidence, an owner and an approval.
Crypto partnership announcement checklist
Define each party's role, launch stage, evidence and disclosure before announcing a crypto partnership.
Fintech announcement brief: product, markets and proof
Prepare a fintech launch brief with verified product facts, availability, pricing and permission wording.
How to measure brand visibility in ChatGPT
A repeatable sheet for brand mentions, cited pages and visits, with clear limits for each measure.
Sponsored links in press releases: Google's rules
Paid press release links need qualification. Here is how sponsored and nofollow differ.
Press Release Distribution Report: What to Verify
How to separate guaranteed placements, syndicated copies and earned coverage in a distribution report.
Do press releases help SEO? What links you really get
Wire links pass no ranking value. The payoff is earned coverage, brand searches and the page the release points to.
Crypto press release pricing 2026: what each tier actually gets you
Prices by tier, from $15 budget syndication to $14,500 crypto wire packages, and what each tier gets you.
What the guides cover
Each guide answers one question a team asks before it pays for distribution: what a release costs on each channel, what a placement actually includes, how outlets label and link paid content, and how AI answers choose the pages they cite. The figures come from public price lists and live pages, and each guide is reviewed every quarter, with a price history at the end.
Every guide closes with a checklist of questions to put to a seller and what a good answer sounds like. For news that changes the picture week to week, read Signal Weekly.